About Hatrick Sportswear | Custom Apparel in Norton, MA

  • ★★★★★ Family owned since 2006
  • Norton, MA
  • No minimum — one piece or one thousand
  • Free design assistance
Call or text 781-727-5417
HomeAbout
Family Owned · Norton, Massachusetts · Since 2006

Family Owned Custom Apparel in Norton, MA — Since 2006

We named it after a hat trick. Then we had a fourth kid.

Custom apparel from a family that has spent more mornings in cold rinks than it can count. One piece or one thousand, printed and stitched by people you can actually call.

2006
Family owned since
1
Piece minimum
Free
Design help
4
Kids, three-kid name
The Hatrick Sportswear family at home, wearing a custom printed apron
Three navy embroidered trucker caps for the Massport Fire Hockey team, embroidered by Hatrick Sportswear in Norton, MA
Our story

How a Hockey Family Started a Custom Apparel Shop in Norton

When we started this business, life revolved around hockey schedules, carpool chaos, and the smell of gear that somehow never made it out of the trunk. There was always a bag in the back of the car. There was always a practice at an hour that no reasonable person would agree to. There was always one skate missing.

With three kids on the ice, it only made sense to pick a name that felt like part of the team, because we already were one.

Then along came Finn. And instead of rethinking everything — because who has time for that between practices and games — we kept the name. By then it had become more than a name. It was our identity.

So yes, there are four kids and the name says three. People point it out. We think it’s funny too.

What it means

What Family Owned Means for Your Custom Apparel Order

We’re family owned and operated, and we run this business the same way we ran those early hockey days. Show up. Work hard. Have each other’s backs. Make everyone feel like they belong.

In Norton you are not just a customer. You’re part of the team, and once you’re in, you’re family.

That isn’t a slogan we put on a wall. It’s the practical difference between calling a shop and filling out a form on a national website. When you call us, someone picks up. When you email, a person reads it, not a queue. When something goes sideways — a size is wrong, a kid joins the team late, a game gets moved up — you’re talking to the person who can fix it, not opening a ticket and waiting for a reply that starts with “Thank you for reaching out.”

We’ve been doing this since 2006, out of Norton. A lot of the people we print for now were customers ten and fifteen years ago, and a lot of them came to us because somebody else told them to. That’s most of how we grow. Somebody’s coach tells another coach. A shop foreman tells his brother-in-law who runs a landscaping crew. A PTO parent moves to the next town over and calls us anyway.

Why Hatrick

Why Schools, Teams and Businesses Keep Ordering Custom Apparel From Us

The six things Christine puts at the front of every conversation.

Family Owned

Same people every time, since 2006.

Fast Turnaround

10–14 business days, and rush is often possible.

Quality Brands

Nike, Carhartt, Under Armour, Port Authority, Richardson and more.

Design Assistance

Send a sketch or a photo — we’ll make it printable.

Local Service

Norton-based, with delivery and drop-off across Southeastern Massachusetts.

Competitive Pricing

Every order quoted individually, with no minimum.

Customer service and communication are a top priority. If you’ve ever wondered where your order is and had no way to find out, you’ll notice the difference here.
What we do

Screen Printing, Embroidery and Promotional Products We Specialize In

Screen Printing

Tees, hoodies and event shirts. The best value once you’re past a dozen pieces.

Screen Printing

Embroidery

Polos, caps, jackets and workwear. Stitched, so it outlasts the garment.

Embroidery

Promotional Products

Tumblers, bags, koozies, wristbands and giveaways.

Promo Products

More Ways to Customize

DTF, DTG, vinyl, sublimation, laser engraving, patches and puff embroidery.

See More

Online Team Stores

Free to set up, no inventory, everyone pays for their own order.

Team Stores

Products & Brands

Nike, Carhartt, Port Authority, Sport-Tek, Richardson, YETI and more.

Browse Brands
No minimum

No Minimum Order: One Custom Shirt or One Thousand

Most national printers will not take an order under a dozen. We will take one.

A single engraved tumbler for a retirement, nine hoodies for a JV field hockey squad, one shirt for a kid who joined the team in week six — those are real orders and we treat them like it. It is also why groups keep coming back: the late addition is not a problem, it is just another shirt.

A high school group wearing matching green custom printed t-shirts from Hatrick Sportswear
The marketing department

Meet Finn

Finn is the fourth kid — the one who arrived after the name was already painted on the truck. He is also, without anyone officially deciding this, the marketing department.

He’s the one you’ll see holding up the new hoodie sample, showing off a batch of hats before they go out, or wandering through the shop while somebody’s trying to film a thirty-second clip about tumblers. Everyone loves him. Customers ask about him. Some of them ask about him before they ask about their order.

If you want to see what we’re working on, what a new garment actually looks like on a person, or what the inside of a small print shop looks like on a Tuesday, that’s mostly Finn’s doing.

See our work →

How we work

How a Custom Apparel Order Works With Us

1

You Tell Us What You Need

Call, text, email or send the quote form. A quantity, a rough idea and a date is plenty to start.

2

We Talk It Through

Which garment, which method, how many colors, whether the deadline is realistic. This is the part the websites skip, and the part that prevents most problems.

3

You Approve a Proof

Nothing gets printed or stitched until you’ve seen it and said yes. The clock on turnaround starts here.

4

We Produce It

10 to 14 business days is standard from art approval. If something changes on our end, you’ll hear it from us before you have to ask.

5

You Get It

Bulk drop-off, individual shipping, or pickup by appointment. Sorted and ready to hand out if that’s what you need.

Fundraising

Apparel Fundraising for Schools, Teams and Booster Clubs

A lot of what we do for schools and teams isn’t really about shirts. It’s about a group that needs to pay for tournament fees, new equipment, a banquet, a trip.

So we build and manage online stores for those groups. It’s free to set up, there’s no inventory to buy, and no one has to collect cash in an envelope. Your group picks either a set amount per item or a percentage of sales, the store closes, and we cut your organization a check. That’s the whole arrangement, and we’ll explain it on the phone in about two minutes. More on fundraising.

Where we work

Serving Norton and Southeastern Massachusetts

We’re based in Norton and most of our work stays close to home — Attleboro, North Attleborough, Mansfield, Foxborough, Taunton, Easton, Plainville, Wrentham, Franklin, Bridgewater, Raynham, Seekonk, Rehoboth, Sharon, Stoughton, Canton and Walpole. We print for Wheaton College groups down the road, for youth programs whose parents we’ve known for years, and for trades businesses working all over Southeastern Massachusetts.

We ship anywhere, and we do. But the reason to use us instead of a website is that we’re close enough to hand you the boxes. Full service area.

Let’s Talk About Your Custom Apparel Order

Tell us what you need and when you need it. We’ll tell you what’s possible.

Family owned in Norton, Massachusetts since 2006 · No minimums · Monday–Friday 9–5, by appointment · Contact us